New Balance X Mobetterworks Collaboration — WORK & WORK OUT
글로벌 스포츠 브랜드 '뉴발란스'와 일하는 사람들에게 농담을 던지는 브랜드 '모베러웍스'가 <WORK & WORK OUT>과 <SUMMER JOKE>를 주제로 두 번의 콜라보레이션을 진행했습니다.
<WORK & WORKOUT> and <SUMMER JOKE> is a collaborative project by global sportswear brand ‘New Balance’ and the whimsical ‘Mobetterworks’.
<WORK & WORKOUT> and <SUMMER JOKE> is a collaborative project by global sportswear brand ‘New Balance’ and the whimsical ‘Mobetterworks’.
Partner. NewBalance
May 2021
May 2021
7
Days untilIt's sold out
10K
Cumulative viewsof content views
![](https://freight.cargo.site/t/original/i/1d50f4bab4e9f32822dc75803837aea0cb851fcfe5d95c9d8f162a09a4a08883/NB_behance_02.png)
첫번째 콜라보레이션 주제는 <WORK & WORK OUT>으로 'Team Walk', 'Kick-Off', 'Home Run' 등 일과 관련된 단어들을 활용한 농담과 그래픽을 선보였습니다. 시즌 그래픽이 프린트된 티셔츠와 쇼츠는 무신사 테라스에서 진행된 <501 WORK-SHOP> 팝업 스토어와 뉴발란스 공식 홈페이지에서 판매 되었으며 출시 일주일 만에 품절 되었습니다.
The project adopts work-related words such as ‘Team Walk’, ‘Kick-Off’ and ‘Home Run’ to playfully illustrate the overall theme of the first collaboration <WORK & WORK OUT>. T-shirts and shorts designed with the visuals were sold at <501 WORK-SHOP> pop-up retails in Musinsa Terrace and the New Balance online store, which were sold out in a week.
The project adopts work-related words such as ‘Team Walk’, ‘Kick-Off’ and ‘Home Run’ to playfully illustrate the overall theme of the first collaboration <WORK & WORK OUT>. T-shirts and shorts designed with the visuals were sold at <501 WORK-SHOP> pop-up retails in Musinsa Terrace and the New Balance online store, which were sold out in a week.
![](https://freight.cargo.site/t/original/i/14da5077b26ad09c89b37761f4b014f6fc54049ba6b50b63f1d2448cf10fbab9/NB_behance_04.png)
![](https://freight.cargo.site/t/original/i/8cfdb985a6a943890401933490034c4a976806168fd8d0d5d208c809aecf3200/NB_behance_05.gif)
![](https://freight.cargo.site/t/original/i/822269411c351cd6d8f44afde51032053780b3f3478016c1d832c6c536702267/NB_behance_06.png)
![](https://freight.cargo.site/t/original/i/d4878df3180d48ed49b7188ea3eb8736e8c661c7fdf316e09f3d830d06cafefc/NB_behance_07.gif)
![](https://freight.cargo.site/t/original/i/df4ed4e7edaf63e1ae3abf3e2ef4d413e2cf552712f438dd0b8acbbc640d550a/NB_behance_08.png)
![](https://freight.cargo.site/t/original/i/15f5c75b659d4d1cf97e84bf887cea1e78acd07b49898b5b86f41f2c41c2ae99/NB_behance_09.gif)
![](https://freight.cargo.site/t/original/i/6aec6dc0aafb3052b36fce4992c755b2f110623e5362d12618e42f19abd25862/NB_behance_10.png)
CAPABILITIES
Mobetterworks, Collaboration, Contetns, Package, Product, Slogan, StrategyCONTACT@MOBILLS-GROUP.COM
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204