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New Balance X Mobetterworks Collaboration — WORK & WORK OUT

글로벌 스포츠 브랜드 '뉴발란스'와 일하는 사람들에게 농담을 던지는 브랜드 '모베러웍스'가 <WORK & WORK OUT>과 <SUMMER JOKE>를 주제로 두 번의 콜라보레이션을 진행했습니다.

<WORK & WORKOUT> and <SUMMER JOKE> is a collaborative project by global sportswear brand ‘New Balance’ and the whimsical ‘Mobetterworks’.
Partner. NewBalance
May 2021


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첫번째 콜라보레이션 주제는 <WORK & WORK OUT>으로 'Team Walk', 'Kick-Off', 'Home Run' 등 일과 관련된 단어들을 활용한 농담과 그래픽을 선보였습니다. 시즌 그래픽이 프린트된 티셔츠와 쇼츠는 무신사 테라스에서 진행된 <501 WORK-SHOP> 팝업 스토어와 뉴발란스 공식 홈페이지에서 판매 되었으며 출시 일주일 만에 품절 되었습니다.

The project adopts work-related words such as ‘Team Walk’, ‘Kick-Off’ and ‘Home Run’ to playfully illustrate the overall theme of the first collaboration <WORK & WORK OUT>. T-shirts and shorts designed with the visuals were sold at <501 WORK-SHOP> pop-up retails in Musinsa Terrace and the New Balance online store, which were sold out in a week.


Mobetterworks, Collaboration, Contetns, Package, Product, Slogan, Strategy


NewBalance Collaboration — Summer joke
Mobetterworks, Collaboration, Contetns, Package, Product, Slogan, Strategy, 2021

Mobetterworks Original — 501 WORK-SHOP
Mobetterworks, Campaign, Collaboration, Contetns, Digital Product, Manufacture, Package, Product, Signage, Slogan, Space, Strategy, 2021

Mobills-Group | Mobetterworks | MoTV
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