Mobills group Nu-Branding — Identity Design
모빌스그룹은 새로운(Nu) 방식의 브랜딩을 실험했습니다. 모빌스그룹의 브랜드 아이덴티티를 구축하는 모든 과정을 유튜브 채널 MoTV에 공개했고, 댓글로 모빌스그룹 아이덴티티에 대한 키워드를 주고 받는 쌍방향/참여형 방식으로 브랜딩을 진행했습니다.
Mobills Group came up with a whole new (Nu) way to build brand identities. Everything was recorded and revealed on its Youtube channel MoTV and the designers interacted and exchanged ideas with subscribers.
Mobills Group came up with a whole new (Nu) way to build brand identities. Everything was recorded and revealed on its Youtube channel MoTV and the designers interacted and exchanged ideas with subscribers.
Partner. Mobills-Group
September 2020
September 2020
145
ParticipatingMozzaeng-e
24h
Until<Nu-Branding Kit>is sold out
유튜브 모티비의 <누브랜딩> 시리즈를 통해 모빌스그룹의 브랜드 아이덴티티를 함께 구축했습니다. 구독자들은 호기심을 갖고 모빌스그룹의 인상을 댓글에 남겼습니다. 동기 부여, 움직임, 퍼즐, 위트, 유머, 그룹 사운드라는 제목의 댓글을 포함해 총 240개가 넘는 댓글이 달렸고, 모빌스그룹은 그 의미와 키워드를 시각화하고 정의내렸습니다.
The <Nu Branding> series ultimately built a brand identity for its very own Mobills Group. Keywords that set the starting point of the brand’s core values and design principles were selected based on the comments left by the channel’s subscribers. The keywords included Motivation, Movement, Puzzle, Wit, Humor and Group Sound.
The <Nu Branding> series ultimately built a brand identity for its very own Mobills Group. Keywords that set the starting point of the brand’s core values and design principles were selected based on the comments left by the channel’s subscribers. The keywords included Motivation, Movement, Puzzle, Wit, Humor and Group Sound.
대표적인 피사체 ‘퍼즐’과 ‘그룹 사운드’를 조합해 x축, y축, z축으로 구성된 3차원 로고를 만들었습니다. 심볼과 로고가 하나로 합쳐져 정면에서는 기대할 수 없고 측면에서는 기대할 수 없는 일루미네이션 스컬프처 형태의 퍼즐이 완성되었습니다. Mobils, Motivate, Movement, More 등을 뜻하는 MO를 조합하여 3개의 퍼즐 모듈과 심볼로 Nu-Type을 만들었고, 모빌스그룹 멤버들이 쓴 알파벳을 조합하여 로고타입 글꼴을 완성하였습니다.
A logo that exists in a 3-dimensional form - of x,y,z axis - was created based on the term ‘Puzzle’ and ‘Group Sound’. The logo combines the logotype and its symbol, making it an unpredictable illumination sculpture. A new typeface, Nu-Type was created by combining words representing MO (Mobils, Motivate, Movement, More). The wordmark is set in customized letterforms each created by the members of Mobills Group.
A logo that exists in a 3-dimensional form - of x,y,z axis - was created based on the term ‘Puzzle’ and ‘Group Sound’. The logo combines the logotype and its symbol, making it an unpredictable illumination sculpture. A new typeface, Nu-Type was created by combining words representing MO (Mobils, Motivate, Movement, More). The wordmark is set in customized letterforms each created by the members of Mobills Group.
사용자들이 인스타그램 AR 필터로 슬로건을 비추면 로고와 함께 멤버들의 인스타그램 주소를 화면에 볼 수 있습니다. 사람들은 명함을 통해 모빌스그룹에 초대됩니다.
Each member’s Instagram address is made visible when it is seen through the AR filter on Instagram. Anyone is invited to Mobills Group with this business card.
인스타그램 AR 카메라로 명함의 슬로건을 비추면 화면에 로고와 함께 각 멤버의 인스타그램 주소를 볼 수 있습니다.
People can see each member's Instagram address along with the logo on the screen when they light the slogan with an Instagram AR camera.
NU-BRANDING KIT
The name "Nu-Branding" is more focused on convergence than on novelty like Nujazz. Including the meaning of embracing diversity, the boundaries of roles between consumers and businesses were naturally broken down, completing branding that could be enjoyed together. It is now expanding and is applying the method of Nu-Branding to build individuals and companies on the brand side. Others have made it possible to follow the process of Nu-Branding through the Nu-Branding Kit, and working with consumers on the food package of the Korean food giant called Ottogi.
우리는 참여한 모든 구독자들의 닉네임을 iF 어워드 2021에 함께 제출했습니다.
We submitted to the iF Award 2021 with the nick names of all participating viewers.
🔗 Mobills Nu-Branding Series On Youtube MoTV
We submitted to the iF Award 2021 with the nick names of all participating viewers.
🔗 Mobills Nu-Branding Series On Youtube MoTV
CONTRIBUTOR
선계용 [Atomic Compas]CAPABILITIES
Nu-Branding, Brand Identities, Contents, Digital Product, Product, Package, Slogan, Strategy
CONTACT@MOBILLS-GROUP.COM
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204
© 2022 — Mobills Group all rights reseved.
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204
© 2022 — Mobills Group all rights reseved.
CONTACT@MOBILLS-GROUP.COM
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204