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KREAM Brand Identity & Certificate Package Design

KREAM(크림)은 네이버 스노우에서 개발한 한정판 스니커즈 거래 플랫폼 서비스로, MZ세대를 타깃으로 '리셀'이라는 소비 시장을 선도하고 있습니다. 앱(Application) 론칭에 맞춰 KREAM의 브랜드 아이덴티티 디자인을 진행했고, 서비스에 필요한 인증택, 검수카드, 박스, 스티커 등 패키지 전반을 디자인/제작했습니다.

KREAM is a trading platform for limited edition sneakers developed by Naver Snow. It is leading the market by specifically targeting the ‘resell’ market, which is very popular amongst millennial and gen Z consumers. Mobills Group designed the brand identity and verification tags, cards, stickers, and the overall package design of KREAM.
Partner. Naver Snow [KREAM]
April 2020


Re-selling Market
Platform Ranking


Cumulative download
of Apps

This brand is characterized by the active use of graphic elements by motifing shoe boxes and attempted clean graphic communication with bold and simple graphics.



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