BDNS Brand Identity & Character Development
코미디언 문상훈이 운영하고 57만 구독자를 보유한 유튜브 채널 BDNS(빠더너스)의 브랜드 아이덴티티 디자인과 캐릭터 디자인을 진행했습니다. 캐릭터는 네이버 실시간 급상승 검색어로 화제가 된 '치즈뚱볼', '빠겟도그' 등의 제품에 활용되었습니다.
Mobills Group designed the brand identity and developed a brand character for the Youtube channel BDNS, which features comedian Moon Sang-Hoon. The character design was featured in the brand’s products Cheese Fat-ball and Baguette Dogs.
Mobills Group designed the brand identity and developed a brand character for the Youtube channel BDNS, which features comedian Moon Sang-Hoon. The character design was featured in the brand’s products Cheese Fat-ball and Baguette Dogs.
Partner. BDNS Team
Febrary 2020,
September 2021
Febrary 2020,
September 2021
55.2K
Current Subscribers after branding (Before Branding: 22K)
2
minute, Collaborationproducts sold out
![](https://freight.cargo.site/t/original/i/bc7ed10d2618d1a7370479d6da6424a1b185b9fc072b8c4989685a6c3489fff7/BDNS_Behance-0-min.gif)
![](https://freight.cargo.site/t/original/i/d1a16d0017615b59109299b98bc140175791ee26a8cd8b23be92661637e93a0b/BDNS_Behance-01-min.png)
![](https://freight.cargo.site/t/original/i/a491608eefdb6c5f9ba2fb09daf54ec58fbe56595934332f7a39bece0e611322/BDNS_Behance-02-min.png)
![](https://freight.cargo.site/t/original/i/6b45853a8b6d83c22ea040aed0df4acdde5d08ccb62b1f6db0b938614053efd1/BDNS_Behance-03-min.png)
![](https://freight.cargo.site/t/original/i/ef1f67a20064493c4242026d563c530be8b07482ac60c8b3eb00581cacf6801f/BDNS_Behance-04-min.png)
![](https://freight.cargo.site/t/original/i/a0e0d39475ab86d49b47367e220cc6aa0f8cb2b8edb9d70e51ba2ca92a58537d/BDNS_Behance-05-min.png)
![](https://freight.cargo.site/t/original/i/5b4f1900d99bcb85b0971d59fd0cd464d36808d662b4d9ebc5cd909a19b6c3d1/BDNS_Behance-06-min.png)
![](https://freight.cargo.site/t/original/i/e405f48c4783966d7d478c147a37d6226bd5eed7013457d8a903237beb0fbcbe/BDNS_Behance-07-min.png)
![](https://freight.cargo.site/t/original/i/426d6a29f6aca58bea2373f7044687441bbf2812367d728f0f873bd303ee8c8a/BDNS_Behance-08-min.png)
![](https://freight.cargo.site/t/original/i/44b87281879432bc12e999d6c116495df8a6d940840b6ba089e9a7298f36c014/BDNS_Behance-09-min.png)
![](https://freight.cargo.site/t/original/i/c0be7600f3d846e343006c2ee36f5b0470ab7c5fc62ccb9cc46519c6a0b5f7e6/BDNS_Behance-10-min.png)
![](https://freight.cargo.site/t/original/i/ba3268e962b53bf2aecd06df76642407565f0f4ed18225e7eaf4f5cd701b93ba/BDNS_Behance-11-min.png)
![](https://freight.cargo.site/t/original/i/f1600d44492e2c9167f9849c0cb3f42a46b1f38d9639e16e353111411784efb7/BDNS_Behance-12-min.png)
![](https://freight.cargo.site/t/original/i/d43e948d0fdc135d20b1b163d86adae48339b27fb26e50e7293d7c3762517e12/BDNS_Behance-13-min.png)
![](https://freight.cargo.site/t/original/i/5958d619d18fb1a36af20da782ef2c998161f6da27cff1569b3c90a470f28cf5/BDNS_Behance-14-min.png)
![](https://freight.cargo.site/t/original/i/76d897c69236b1f90f0d1705b8984083851632e6339232924ebff05405fbab71/BDNS_Behance-15-min.png)
![](https://freight.cargo.site/t/original/i/18b5376fc23275f198354f665079f48927a00363736605e5a2cfd8ebf50e3165/BDNS_Behance-16-min.png)
![](https://freight.cargo.site/t/original/i/6c4d3b7bc8499485aa256ec759372e2b7a5a2184e0578ec1df9372342af3fffe/BDNS_Behance-17-min.png)
![](https://freight.cargo.site/t/original/i/7033b6225dcc8149d3186bfc33dd8970a4415049b6d26a3da8e4d4671ae879d4/BDNS_Behance-collabo-1-min.png)
2021년 9월, “Brother Hood”라는 언어유희로 각 브랜드의 마스코트인 모조와 문땡이의 형재애를 표현하는 콜라보를 진행했습니다. 제품은 BDNS 채널의 [홈비디오] 주식회사 BDNS 디자이너 면접 편을 통해 공개되었고 출시 2분 만에 전량 품절되었습니다.
In September 2021, Mobills Group’s very own Mojo and BDNS’s character ‘Moonddaeng-i’ came together for the project “Brother Hood”. Products developed in the project were released through the videos uploaded on the BDNS channel and were sold out within 2 minutes of their release.
![](https://freight.cargo.site/t/original/i/4f2dd7ac35fe39cee7a0f8b4caf78be3a38408308e34492c2b44c742dd14f600/BDNS_Behance-collabo-2-min.png)
![](https://freight.cargo.site/t/original/i/1f1379c47c446f1dcff157770625495fbea06658b1de161608d874c56cf8b752/BDNS_Behance-collabo-3-min.png)
![](https://freight.cargo.site/t/original/i/dab63979876b9e2425097a47952a7ea7106c10b501eefb197cc619d50b9cad32/BDNS_Behance-collabo-4-min.png)
![](https://freight.cargo.site/t/original/i/5bc1467fa527481186651a09792671a5f49e3c695552a80645a20d9d0de8e639/BDNS_Behance-18-min.png)
CAPABILITIES
SandpiperCAPABILITIES
Mobetterworks, Brand Identities, Character, Collaboration, Contents, Product, Naming
CONTACT@MOBILLS-GROUP.COM
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204
Mobills-Group | Mobetterworks | MoTV
5F, 49, Seongsui-ro 20-gil, Seongdong-gu, Seoul, Republic of Korea
서울시 성동구 성수이로20길 49 5층, 04787
+82 70 8844 0204