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코미디언 문상훈이 운영하고 57만 구독자를 보유한 유튜브 채널 BDNS(빠더너스)의 브랜드 아이덴티티 디자인과 캐릭터 디자인을 진행했습니다. 캐릭터는 네이버 실시간 급상승 검색어로 화제가 된 '치즈뚱볼', '빠겟도그' 등의 제품에 활용되었습니다.

Mobills Group designed the brand identity and developed a brand character for the Youtube channel BDNS, which features comedian Moon Sang-Hoon. The character design was featured in the brand’s products Cheese Fat-ball and Baguette Dogs.

Partner. BDNS Team
Febrary 2020,
September 2021

55.2K

Current Subscribers after branding
(Before Branding: 22K)

2

minute, Collaboration
products sold out

2021년 9월, “Brother Hood”라는 언어유희로 각 브랜드의 마스코트인 모조와 문땡이의 형재애를 표현하는 콜라보를 진행했습니다. 제품은 BDNS 채널의 [홈비디오] 주식회사 BDNS 디자이너 면접 편을 통해 공개되었고 출시 2분 만에 전량 품절되었습니다.

In September 2021, Mobills Group’s very own Mojo and BDNS’s character ‘Moonddaeng-i’ came together for the project “Brother Hood”. Products developed in the project were released through the videos uploaded on the BDNS channel and were sold out within 2 minutes of their release.

Sandpiper

Mobetterworks, Brand Identities, Character,
Collaboration, Contents, Product, Naming

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