Work OFF 1 — Image — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

WORK OFF KIT

Mobills-Group worked with ‘Singleton’, a single malt whiskey brand to create ‘WORK OFF PACKAGE’. WORK OFF PACKAGE includes a 12 year Singleton Dufftown, WORK OFF cards and a set of whiskey glasses. The package helps users to enjoy the whiskey in a playful and casual manner. The entire design process was filmed and showcased on Mobills Group Youtube channel MoTV <Nu Branding> series. The limited edition WORK OFF PACKAGE was sold out in 3 weeks after its first launch.

Contents, Digital Product, Package, Product, Strategy

Partner: Diageo

Aug 2021