SM Ent — Image — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

Dive in to Heart, FAZIKI is Everywhere.

Mobils Group developed a character brand identity and universe to support the growth of K-pop fandom culture — a character who empathizes with newly smitten "newbie" fans and guides them into the fandom world.be, it meets another being just like itself.

Plannig, Strategy, Character Design

Partner: SM Ent.

Jul 2023