Ottogi — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

OTTOGI Bob Flakes

Ottogi wanted to introduce ‘Nurungji’, South Korean traditional food to consumers as an alternative to having cereal for breakfast. Mobills group exchanged ideas with subscribers of their Youtube channel MoTV to develop a new character dubbed ‘Tturungji’ for the product. The finished Ottogi Rice flakes were sold out a day after its first launch and were drawn a lot of attention from consumers via various social media channels.

Character, Contents, Package, Naming, Strategy

Partner: Ottogi

Sep 2020