NB SJ — Image(M) — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

Summer Joke

<WORK & WORKOUT> and <SUMMER JOKE> is a collaborative project by the global sportswear brand ‘New Balance’ and the whimsical ‘Mobetterworks’.
The collaboration’s overall theme <SUMMER JOKE> playfully illustrates the frustration of people not being able to freely go on a vacation since the outbreak of COVID-19. Snorkeling in a bathtub, taking a bite off a donut tube, fishing in a mini pool - Mojo’s typical holiday spent at home during times of a pandemic were featured on t-shirts and woven shirts.

Collaboration, Contetns, Package, Product, Slogan, Strategy

Partner: New Balance, Mobetterworks

Jun 2021