Givity — Caption(M) — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

365 Day Online Flea Market, Givity

Givity is a 365 days mobile flea market platform where celebrities and their fans play together. Mobills Group designed the brand identity and illustration system of Givity.
A brand logo is designed to reveal the identity of Givity. The two ‘ i ’ facing each other, as if exchanging goods, symbolize the brand identity as a flea market platform. The use of bold sans-serif font conveys Givity’s reliability, while the grooves between the letters reveal visual tension and wit.

Planning, Spatial Design, Product Design, Program, Interview Content, Advertising, Rental, Operations

Partner: Givity

Jul 2023

365 Day Online Flea Market, Givity

Givity is a 365 days mobile flea market platform where celebrities and their fans play together. Mobills Group designed the brand identity and illustration system of Givity. A brand logo is designed to reveal the identity of Givity. The two ‘ i ’ facing each other, as if exchanging goods, symbolize the brand identity as a flea market platform. The use of bold sans-serif font conveys Givity’s reliability, while the grooves between the letters reveal visual tension and wit.

Brand identity, Digital Product, Motion graphic, Package, Product, Slogan, Strategy

Partner: Givity

Jul 2023