Mobills-Group
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Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.
WORK & WORKOUT
<WORK & WORKOUT> and <SUMMER JOKE> is a collaborative project by the global sportswear brand ‘New Balance’ and the whimsical ‘Mobetterworks’.
The project adopts work-related words such as ‘Team Walk’, ‘Kick-Off’ and ‘Home Run’ to playfully illustrate the overall theme of the first collaboration <WORK & WORK OUT>. T-shirts and shorts designed with the visuals were sold at <501 WORK-SHOP> pop-up retails in Musinsa Terrace and the New Balance online store, which were sold out in a week.
Collaboration, Contetns, Package, Product, Slogan, Strategy
Partner: New Balance, Mobetterworks
May 2021
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