Footer — Mobills-Group

Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

Hero Mate,
Kiwooma

KIWOOMA is a brand character developed for KIWOOM Securities to make its investment app, YoungWoongMoon 4, more approachable and intuitive for investors. Mobills Group created the character as a communication guide that helps users navigate the app and access information quickly. Inspired by the legendary horse Red Hare (Jeokto), KIWOOMA serves as a reliable companion leading investors toward smarter decisions. The character is planned for use across the app, including chatbot services, under the nicknames Hero Mate.

Planning, Character, Naming, Product

Partner: Kiwoom

Jun 2026