Mobills-Group
Project            Info
Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.
Towelkun Renwal
Songwol Towel is a leading Korean towel brand founded in 1949. Building on its expertise and trust in terry fabric, the brand developed the character 'Towelkun' to strengthen its connection with the 2030 generation. Towelkun conveys the brand's heritage to consumers in a light and playful way.
Planning, Chracter Design, Wed Cartoon, Motion Graphic
Partner: Songwol
Dec 2023
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