Mobills-Group
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Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.
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AREA is a culture label founded by Groovyroom in 2021, South Korea’s leading hip hop producer. Mobetterworks designed the brand identity of AREA and merchandise.  Collaborative pop-up retail was held at The Hyundai Department Store in Yeouido for 4 weeks. The entire process was filmed and released on Mobetterworks' Youtube channel MoTV.
Brand identity, Collaboration, Contents, Package, Product, Signage, Slogan, Space, Strategy
Partner: Groovyroom, Mobetterworks
Jan 2022
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