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Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

Lee Seung-Yoon
Brand Identity

Mobills Group developed a new visual identity centered around a signature symbol for Korean singer-songwriter Lee Seung Yoon. Starting from the artist's own sketches, the symbol combines motifs from musical notes and the initials LSY to create a bold yet fluid form unique to the artist. The project also included the BBI-DDU-RU fandom symbol and logo motion design. The identity is applied across concerts, merchandise, and other brand experiences.

Brand Identity, Symbol Design, Motion Graphic

Partner: MAREUMO

Jul 2024