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Project Info

Founded in 2020, Mobills Group is a creative studio specializing in brand design, character design, and marketing communication strategy. Beyond solving challenges through collaborations with a wide range of partners, the team has also demonstrated its branding expertise by creating and growing its own brands, including Movie Land and Mobetterworks.

Shinhancard x Mobetterworks Collaboration - Credit Card

Shinhan Card, One of South Korea’s leading credit card company teamed with Mobetterworks to create a special edition credit card targeting the Millennials and Gen Z. The credit card was designed to remind users of a lucky $2 bill with Mobetterworks' very own slogan ‘Small Work Big Money’. The result turned out a huge success - over 10,000 credit cards were issued within 4 months of its launch.

Collaboration, Contents, Product, Package, Slogan, Strategy

Partner: Shinhancard

Nov 2021